A Crisp, New(ish) Country Road

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If you know me, you know that I like to shop online. And that I do it often. But something that piqued my interest during a recent session wasn’t a pair of shoes or cute dress (well, not exactly), but what appeared to be a brand’s total makeover. While scrolling through my Pinterest feed, a shift dress (pictured above) with short, fluttery sleeves in a crisp black-and-white stripe stopped me in my tracks. When I saw that Country Road was the Pin’s point of origin, I figured I must be confused. There’s no way it’s that Country Road, I thought. Until then, my only exposure to the Australian brand had been its store at the Carousel Mall in Syracuse, New York. I immediately remembered walking into it as a college student and weaving between racks of neatly hung houndstooth blazers and black trousers. It wasn’t exactly my speed. Fast forward nearly 15 years and the site I had just clicked into was a bright and airy online showroom—almost Scandinavian in its sparseness—filled with clean-lined separates and dresses in crisp, graphic prints, like windowpane plaid, stripes, and the occasional floral. And I wanted everything I saw. But I didn’t want to fork over extra cash for international shipping, so I put it out of my mind. Country Road popped up on my radar again last week, though, when I came across an article on The Cut proclaiming Australian model Gemma Ward to be making her comeback in a beautiful new campaign for—who else?—Country Road (see below). Partnering with the doll-faced model ubiquitous in the early aughts seemed like proof that the brand was for sure kicking its image into a new higher gear. And it turns out it’s true, only the transformation started 10 years ago. I’d say mission: accomplished. As for whether these pieces are as gorgeous in real life as they look online, well, I might have to fork over the funds for shipping and find out.

Country Road clothing

1. Mesh Back Tank // 2. Block Stripe Neoprene Skirt // 3. Sheer Solid Dress // 4. Raffia Trim Wrap Dress

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// Women’s Lookbook //

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Did you know about Country Road? What brands’ transformations have you been surprised or delighted by?

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